{"id":26,"date":"2015-09-05T15:06:17","date_gmt":"2015-09-05T13:06:17","guid":{"rendered":"http:\/\/aireligion.org\/?p=26"},"modified":"2015-09-05T21:14:10","modified_gmt":"2015-09-05T19:14:10","slug":"will-artificial-intelligence-kill-content-marketing","status":"publish","type":"post","link":"https:\/\/aireligion.org\/?p=26","title":{"rendered":"Will Artificial Intelligence Kill Content Marketing?"},"content":{"rendered":"
\"Will<\/a><\/p>\n
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Photo by Flickr<\/a><\/div>\n

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\u201cHumans, who are limited by slow biological evolution, couldn\u2019t compete and would be superseded [by artificial intelligence].\u201d<\/h1>\n<\/div>\n<\/div>\n

\u2013 Professor Stephen Hawking, University of Cambridge<\/p><\/blockquote>\n

These words from renowned physicist Stephen Hawking, as well as the impending presidential campaign of self-proclaimed \u201ctranshumanist<\/a>\u201d Zoltan Istvan, paint quite an exciting picture regarding the future role of artificial intelligence (AI) in everyday life. After all, Istvan\u2019s idea of integrated immortality via the growth of AI being just within reach of humanity\u2019s grasp is definitely a topic that stirs up quite a bit of controversy and discussion among experts and casual friends alike.<\/p>\n

However, the notion of this virtual force assuming direct control of certain societal functions isn\u2019t just limited to fascinating conversations and hypotheticals found in the distant future. In fact, certain members of the content marketing community feel that this reality is right around the corner for a human-driven industry that views itself as both vibrant and irreplaceable. With this in mind, let\u2019s take a look at the future relationship between content marketing and AI, as well as what this development could mean for content marketers like yourself moving forward.<\/p>\n

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The Rise of Artificial Intelligence<\/strong><\/h2>\n

So how exactly do these two seemingly disparate concepts come together? According to The Huffington Post\u2019s Jayson DeMers, there\u2019s actually a surprising amount of overlap already in place between content marketing and AI. With \u201cjournalistic robots<\/a>\u201d taking center stage for the Associated Press and other major players in the digital world, AI is already making its presence known in the world of digital content via automatically generated posts.<\/p>\n

In fact, DeMers suggests that you\u2019ve probably already read more artificially crafted stories or posts than you can count. The process all boils down to AI being able to take easily assimilated raw information \u2013 think news briefs and press releases \u2013 and turn these offerings into consumable selections over a short timeframe.<\/p>\n

Forecasting the Future<\/h2>\n

While basic, easily created content might already be succumbing to the influence of AI, value-driven, professionally crafted offerings will always be off-limits, right? WIRED magazine\u2019s Klint Finley explains that this is far from a realistic outlook for the future. The reality of the situation is that current AI models are already working hard<\/a> to tackle the concept of unique article submissions.<\/p>\n

Yes, news reporting will be the first to fall, but content marketing is the next stepping stone on this impressive path being forged by AI. Perhaps the most fascinating part of this seemingly inevitable future is that these programs and logic systems will be so good at what they do that Finley sees each user receiving a story that\u2019s developed exclusively with that particular individual in mind\u2014something that even the best content marketer couldn\u2019t pull off.<\/p>\n

Should You Be Worried?<\/h2>\n

After reading all of that, chances are you probably feel like it\u2019s time to consider a new career that\u2019s situated far from the prying hands of our seemingly unstoppable AI replacements. Thankfully, there\u2019s no need for this kind of overreaction just yet.<\/p>\n

\u201cContent marketing is probably going to die at the hands of robots, but it\u2019s still got a long life ahead of it.\u201d<\/p>\n

\u2013 Jayson DeMers, The Huffington Post<\/p><\/blockquote>\n

The concept of AI-driven content marketing \u2013 according to DeMers \u2013 is still decades away at the earliest. While this reality is virtually inevitable given what you\u2019ve just learned about the inexorable march of AI into this industry, there\u2019s no reason to set aside your wealth of knowledge and expertise at the soonest possible moment. Until the day comes that machines can do it better, faster, and for less cost, your best bet is to continue crafting evocative content and building relationships between brands and consumers that matter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo by Flickr \u201cHumans, who are limited by slow biological evolution, couldn\u2019t compete and would be superseded [by artificial intelligence].\u201d \u2013 Professor Stephen Hawking, University of Cambridge These words from renowned physicist Stephen Hawking, as well as the impending presidential campaign of self-proclaimed \u201ctranshumanist\u201d Zoltan Istvan, paint quite an exciting picture regarding the future role … Continue reading Will Artificial Intelligence Kill Content Marketing?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aireligion.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26"}],"version-history":[{"count":2,"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/aireligion.org\/index.php?rest_route=\/wp\/v2\/posts\/26\/revisions\/33"}],"wp:attachment":[{"href":"https:\/\/aireligion.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aireligion.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aireligion.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}